Grow Your Business & Thrive as a Whole Person
No matter where you are on your path to a successful nurse business - and especially when things feel stuck or confusing - you can use our free Next Step Assessment Tool to get a clearer picture of where you stand, what deserves your attention now, and the next step most likely to move you forward.
You’re exploring and have important questions. (Stage 0)
You want to follow a practical path to consistent revenue. (Stage 1)
You're ready for growth to come faster and easier. (Stage 2)
Developmental stages in business refer to the natural progression businesses undergo as they grow and mature.
Similar to human development, business development stages come with distinct characteristics, challenges, and milestones that a business must complete. Skipping developmental milestones can undermine a business's ability to thrive.
Understanding which stage a business is in helps nurse business owners identify current needs, anticipate future hurdles, and apply appropriate strategies for sustainable growth and success.
Key factors such as financial resources, personnel, systems, resources, operations, managerial skills, and marketing strategies change across the stages.
Not all business education is safe for nurses. The Liberated Nurse Business Academy is peer-reviewed and endorsed by the American Holistic Nurses Association. Nursing scope of practice and professional ethics are its foundation, not an afterthought.
Our online business courses, coaching, and advising services are designed by nurse entrepreneurs for nurse entrepreneurs to help you experience greater freedom, autonomy, and well-being. We specialize in helping nurse coaches, nurse consultants, and nurse healers, but just about every entrepreneurial nurse can benefit from the solid business principles and ethical strategies we teach.
$150 discount on the INCUBATOR
$100 discount on the ACCELERATOR
$25 discount on individual courses that are purchased separately
*Join AHNA here for $125 per year (or less!)
*Join the NNBA here for $169 per year
Sharon Burch, MSN, APRN, PHCNS-BC, APHN-BC, HWNC-BC, CEO, New Directions for Nurses
Hi, I'm Sharon Burch.
Through our online business courses, group coaching, and private 1:1 services, we show nurses how to grow thriving, sustainable businesses they love. Our clients value their nursing identity and the public’s trust. Now, they want to learn to increase their autonomy, freedom, and fulfillment.
I’ve been a holistic nurse entrepreneur since 1984 and a holistic continuing nursing education (CNE) provider since the mid-1990s, when I pioneered selling CNE courses online. I’ve studied business in-depth with many “conscious” online business mentors and translated their business practices into nursing practices.
I’ve founded several successful for-profit and nonprofit businesses, including a hospital-based massage therapy group practice, and I’ve provided business development and marketing consultation to the American Holistic Nurses Association, the American Holistic Nurses Credentialing Corporation, the Hawaii Yoga Institute, and others.
Today, I direct New Directions for Nurses, where the Liberated Nurse Business Academy and Development Community helps entrepreneurial nurses own their power, realize their potential, and grow thriving, sustainable businesses they love.
"I was stuck in fear and didn't know how to build a business or believe in myself. Once I started the Incubator, the feedback helped me get past my 'imposter syndrome' feelings and develop self-confidence. Now I'm on my way to creating a viable business!" ~ Grace Orosz, RN-BC, HN-BC
"I started with no business education or experience. Within the first several months of the Liberated Nurse Business Incubator lessons and coaching, I secured my first contract and leveraged that opportunity to propel me forward in the growth of my business." ~ Maria Loebach, BSN, RN, HTCP
"I went from being insecure and having no clue about business, to feeling that I know not just how to attract clients and have them pay for my service, but having deep insights into who I am and why I want to help. This makes it so much easier to know my next step.” ~ Maja Cæcilie Hansen Hofstetter, RN, Denmark
"Before working with Sharon, I felt super confused, anxious, and overwhelmed with all the different tasks and marketing strategies. Now I feel so much more in flow instead of like I'm pushing a heavy rock uphill!" ~ Alyssa Saquilayan, BSN, RN, NC-BC
"I highly recommend Sharon as a nurse business guide, coach, and mentor. She has an incredible ability to ask probing questions in a noninvasive way, such that I can hear my own thoughts and develop my leadership skills authentically." ~ Kilty Inafuku, E-RYT500, YACEP, Executive Director of the Hawaii Yoga Institute
"I can’t thank you enough, Sharon! I now have a path to realize my dream of supporting nurses to achieve important professional goals to improve clinical care... I look forward to learning more from you." ~ Margo Halm, PhD, RN, NEA-BC, Associate Chief Nurse Executive, Nursing Research & Evidence-Based Practice, Magnet Program Director, VA Portland Health Care System
"Sharon is a wise and compassionate business advisor who has a wonderful business mind! She saw the potential in our course and helped us with our marketing approach. Now a hospital is paying us to offer our course to its staff. We're extremely grateful for Sharon's help that made this possible!" ~ Lindsay Leimbach, Co-creator of the Stress Shifter Skills Course
"Sharon has been an amazing coach, approachable leader, informed mentor, and most importantly, a calming presence through all my questions... and her knowledge of nonprofit organizations has helped me tremendously as a in a new executive leadership role."
~ Elizabeth Berry, DNP, RN, Nurse Educator at Hawaii Pacific Health & President, Hawaii Yoga Institute
"It is a JOY to work with Sharon! She is a thought leader who's contributing to the evolution that is taking place in healthcare.”
~ Lyn McCright, MPH, APRN, GNP, CNS, AHN-BC, HWNC-BC, Director, Advancing Nurse Coaching
“Sharon is knowledgeable, caring, holistic-focused, and great to work with for any nursing business related need.”
~ Margaret Erickson, PhD, RN, CNS, APHN-BC, CEO, American Holistic Nurses Credentialing Corporation (AHNCC)
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We believe entrepreneurial nursing is an effective path for developing personal and professional agency and increasing our power to contribute to the world’s health.
The Liberated Nurse Business Academy teaches nurses how to transfer their values, skills, and experiences into profitable businesses that help them and the people they serve enjoy greater freedom, autonomy, and well-being.