attention nurse entrepreneurs
Turn Scattered Interest into Steady Inquires Even If You Don't Have Paying Clients Yet
You know who you want to reach, and you've had real conversations with people who could benefit from what you offer.
Think back to those conversations. Did people nod, say it sounded interesting, or tell you they'd keep you in mind?
That kind of response feels encouraging in the moment, but it's not the same as people hearing or reading your words and thinking, "That's me!"
Acknowledgment without real inquiry can leave you second-guessing yourself and your message.
This practical, self-paced CE course helps nurse entrepreneurs turn their message into a steady pathway to inquiries, using their audience response data instead of guessing, hope, or hype.
AS SEEN IN
Who This Is For
Nurse entrepreneurs, coaches, consultants, educators, and healing arts professionals whose message hasn't attracted a steady flow of inquiries yet.
Learning Outcome
By the end of this course, you'll have a clear, practical pathway to attract a responsive audience and generate inquiries about your program or service. You can stop guessing what to say and start seeing evidence of what's working, without trying to use marketing language that wasn't written for nurses.
What You'll Get From This Course
Your Message Foundation
You’ll feel clear on who you're reaching out to and why you're a credible guide to help them.
A Tested Lead Magnet
Your message will be in front of your people, gathering real response data you can build on.
Trust-Building Emails
You’ll have an email nurturing sequence that builds trust with the people you want to serve.
Clear Messages that Work
More people will recognize themselves or someone they know ("that's me!") when you tell them what you offer.
The Curriculum
This self-paced course is designed to fit your busy life, with lifetime access to clear, actionable lessons, a private online community for support, and 8 weeks of coaching in a small group.
Lesson 1: Build Your Message Foundation
Clarify who you want to reach, your view on their problem, and why you're a credible guide.
Lesson 2: Test Your Message with a Lead Magnet
Put your foundation message into a lead magnet and begin gathering real response data.
Lesson 3: Optimize Your Lead Magnet
Optimize your lead magnet and make evidence-based revisions to improve its alignment with your audience.
Lesson 4: Create Messages Your People Recognize Themselves In
Clarify and give power to your messages so people lean in and ask how to work with you.
Lesson 5: Build Your Audience's Trust with Nurturing Emails
Implement a strategic email nurturing sequence to build trust and demonstrate your expertise.
Lesson 6: Plan a Pilot Test
Plan a pilot test of your offer to verify its value.
Lesson 7: Synthesize and Integrate Your Evidence
Reflect on the evidence you've gathered and integrate what you've learned.
Lesson 8: Complete Your Business Plan
Assemble your business plan and review it with your coach.
CE Approval Statement
This course is part of the Liberated Nurse Business Incubator program, which is approved by the American Holistic Nurses Association, an accredited approver by ANCC's Commission on Accreditation, for 15 CE contact hours.
Participants must complete a pre-learning assessment, the course evaluation, practice with instructor feedback, and attest to completing all materials and coaching sessions within 1 year of enrollment.
CE certificates are sent within three business days of completing the course evaluation. This program's CE approval expires 8/25/2027.
Course Summary
Lifetime access: self-paced lessons with videos, assessments, worksheets, and checklists
Live weekly group coaching for 8 weeks
Coaching cohorts begin on October 6, 2026, then the first week of every Jan, Mar, May, Jul, Sep, and Nov thereafter.
Approximate time to complete: 20-30 hours, including time developing your business
Earns 15 CE contact hours approved by the American Holistic Nurses Association (AHNA); accepted for RN license renewal in all 50 states; accepted for AHNCC certification; accepted by Magnet hospitals; endorsed by the American Holistic Nurses Association
The Liberated Nurse Business Academy is a partner of the National Nurses in Business Association (NNBA)
Refund policy: If you're not happy with this course, simply complete the course evaluation within 30 days for a full refund
🔒 Secure checkout • 30-day full-refund policy
in their words
Our Graduates Say
This course was gave me the foundation and momentum to turn my ideas into a real business.
What I know and share is worth an incredible amount. Not just money: quality of life, wellbeing, feeling whole and healthy. My life back, and more.
With Sharon’s guidance, the shift from 'I want to be an entrepreneur' to 'I am an entrepreneur' becomes not just possible, but inevitable.
MSN, APRN, PHCNS-BC, APHN-BC, HWNC-BC • founder, liberated nurse business academy • Nurse Entrepreneur since 1984
Learn from Sharon Burch’s Leadership
I’m Sharon Burch, MSN, APRN, PHCNS-BC, APHN-BC, HWNC-BC — a nurse entrepreneur since 1984. I've built and grown several successful businesses of my own, and I've consulted on business strategy for the American Holistic Nurses Association, Nurses in Charge, and the Hawaii Yoga Institute. Now I teach nurses how to build businesses that give them more freedom than conventional employment does.
Engage Your People is the course I wish I had when I was still guessing whether my business's message was landing with the people I wanted to serve.
Enrollment Options
Choose 2 payments or 1
Engage Your People
Self-Paced Lessons + Group Coaching
Learn how to develop respectful messaging skills at your own pace.
$447 per month for 2 months
or $797 in one payment
Lifetime access to all the learning content, exercises, and videos
8 weekly group coaching sessions (limited to 8 students per group)
Private community to connect with your nurse business coach and peers
15 CE contact hours approved for RN license renewal in all 50 states
NO SURPRISES
Clear Answers
Everything you need to know before buying the Engage Your People course.
What if I've already tried to describe my offer and people just say "sounds interesting"?
That's exactly what Lessons 1-3 help you change. You'll test your message with a lead magnet and revise it based on real responses, instead of guessing why it isn't landing.
I don't have much time.
You'll move through the self-paced content at your own pace. About half of the work happens through conversations and messages you're already having, not new tasks added on top.
Do I need a lead magnet already built before I start this course?
No. Lesson 2 walks you through putting your message into a lead magnet if you don't have one yet, or improving an existing one if you do.
Will this feel like generic marketing advice?
No. Every lesson is built around testing your message with your audience, not applying tactics borrowed from someone else.
Do I really get lifetime access to the materials?
Yes. Once enrolled, you have lifetime access to all the lessons, worksheets, recorded coaching sessions, and future course updates.
Still have questions?
We are ready to answer your questions and help you decide if this course is right for you.
100% Secure Checkout & a 7-Day Refund Window
ready when you are
Start Engaging Your People
Enroll in the Engage Your People course today. Build a message that attracts a responsive audience and generates real inquiries.
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