calling all nurses
Start Finding Your People without Stressing Over Where to Look
You know who you'd like to help, at least in general, but you don't know how to find them.
You've posted, joined a few groups, and shown up where other nurse entrepreneurs told you to. Some of it gets a like or a comment, but it doesn't feel like it's working for you.
It's because no one's shown you how to find your people; you're guessing and hoping it works.
The Find Your People course shows you how to start changing that.
This practical, self-paced CE course helps nurse entrepreneurs find the people they want to serve through real conversations and evidence, not guesswork.
AS SEEN IN
Who This Is For
Nurse entrepreneurs, coaches, consultants, educators, and healing arts professionals who have a general sense of who they want to serve but don't know where to find them or how to reach them, and are ready to replace guessing with evidence-gathering.
Learning Outcome
By the end of this course, you will know how to find your people and have a tested way to reach them, grounded in real conversations, market research, and documented interest, all captured in your written business plan.
What You'll Walk Away With
Real Conversations & Evidence
Have easy conversations that show you what people actually want before you assume it.
Know Where to Find Your People
Find the specific places and situations where your people already gather, instead of guessing.
Lead Magnet People Respond to
Create and share a simple lead magnet, then learn from what your people's responses to it tell you.
A Business Development Plan
Turn everything you gather into a simple business development plan you can carry forward.
The Curriculum
This self-paced CE course is designed to fit your busy life, with lifetime access to clear, actionable lessons, a private online community for support, and 8 weeks of coaching in a small group.
Lesson 1: How to Start Finding Your Niche
Identify one or two starter audiences to explore as working hypotheses, not permanent decisions, so you have a grounded place to begin.
Lesson 2: How to Have Empathic Inquiry Conversations
Have structured, compassionate listening conversations with people you may want to serve, building evidence instead of guesswork.
Lesson 3: How to Introduce Your Business in Conversations
Draft an audience description and a short Introduction and Referral Conversation using language your audience actually recognizes.
Lesson 4: How to Do Smart Market Research
Use two AI Support Prompts to research niche mates and market signals so you understand the ecosystem your audience is part of.
Lesson 5: How to Create a Simple Lead Magnet
Create and share one simple way for people to raise their hand, and start reading how they actually respond.
Lesson 6: How to Convene an Interest Group
Bring interested people together to learn what creates real participation and capture observable interest signals.
Lessons 7 & 8: Evaluate, Reflect, and Integrate
Bring everything you've gathered into a completed Course 2 Business Plan and a scheduled private coaching session to help you decide what to carry forward.
CE Approval Statement
This course is approved by the American Holistic Nurses Association (AHNA) for 10 CE contact hours and is endorsed by AHNA as part of the Liberated Nurse Business Incubator program.
Participants must complete a pre-learning assessment, the course evaluation, apply what they learn with instructor guidance, and attest that they have completed all materials and coaching sessions within 1 year of enrollment.
CE certificates are sent within three business days of completing the course evaluation. This program's CE approval expires 8/25/2027 and will be renewed for another two years by that date.
Course Summary
Lifetime access: self-paced lessons with videos, assessments, worksheets, and checklists
Live weekly group coaching for 8 weeks
Coaching cohorts begin in the first week of every Jan, Mar, May, Jul, Sep, and Nov
Approximate time to complete: 25-35 hours
Earns 10 CE contact hours approved by the American Holistic Nurses Association (AHNA); accepted for RN license renewal in all 50 states; accepted for AHNCC holistic nurse and nurse coach certification; accepted by ANCC Magnet hospitals; endorsed by the American Holistic Nurses Association
The Liberated Nurse Business Academy is a partner of the National Nurses in Business Association (NNBA).
AHNA and NNBA members receive $25 off tuition.
Refund policy: If you're not happy with this course, simply complete the course evaluation within 30 days for a full refund
🔒 Secure checkout • 30-day full-refund policy
in their words
Our Graduates Say
I realized I didn't have to have all the answers at first. Applying the Liberated Nurse Business Incubator process helped me gain the clarity and confidence I needed.
This program gave me the foundation and momentum to turn my ideas into a real business.
I went from being insecure to knowing how to attract paying clients. I also have deep insights into who I am and why I want to help.
MSN, APRN, PHCNS-BC, APHN-BC, HWNC-BC • founder, liberated nurse business academy • Nurse Entrepreneur since 1984
Learn from Sharon Burch’s Leadership
I’m Sharon Burch, MSN, APRN, PHCNS-BC, APHN-BC, HWNC-BC — a nurse entrepreneur since 1984. I've built and grown several successful businesses, and I've consulted on business strategy for the American Holistic Nurses Association, Nurses in Charge, and the Hawaii Yoga Institute. Now I teach nurses how to build businesses that give them more freedom — not less.
Find Your People is the course I wish I had when I was building my first business, so I knew where to find the people I wanted to serve before I built anything else around a guess.
Enrollment Options
Choose 2 payments or 1
Find Your People
Self-Paced Lessons + Group Coaching
Learn respectful marketing and sales skills at your own speed.
$277 per month for 2 months
or $497 in one payment
Lifetime access to all the learning content, exercises, and videos
8 weekly group coaching sessions (limited to 8 students per group)
Private community to connect with your nurse business coach and peers
10 CE contact hours approved for RN license renewal in all 50 states
AHNA and NNBA members get $25 off. Contact [email protected] to request your discount code.
NO SURPRISES
Clear Answers
Everything you need to know before buying the Find Your People course.
What if I've already tried to pick a niche and it hasn't stuck?
In that case, Lesson 1 treats your current niche as a working hypothesis, not a decision; then you'll test it against real conversations instead of scrapping it or forcing it to work.
I don't have much time.
You'll move through the self-paced content at your own pace, and the whole course is built to take about 25-35 hours, including time working on your business.
Will these conversations feel pushy or salesy?
No. The conversations are structured listening conversations, not sales pitches. They're designed to help you understand what your people are experiencing.
Do I really get lifetime access to the materials?
Yes. Once your tuition is fully paid, you have lifetime access to all the lessons, worksheets, recorded coaching sessions, and future course updates.
Still have questions?
We are ready to answer your questions and help you decide if this course is right for you.
100% Secure Checkout & a 30-Day Refund Window
ready when you are
Stop Stressing Over Finding Your People
Enroll in the Find Your People course today, and start finding them!
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